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Welcome to
Alluvial
Earn Your Place Among the Nation's Most Trusted Financial Advisors
What Alluvial Is
Not an award. A record.
Not a promotion. A preservation.
Not for sale. Earned, then sealed.
Alluvial recognizes advisors who exemplify fiduciary excellence, providing them with a mark of trust that clients can see and value.
It is not a trend. It is a standard.
Alluvial is a national registry honoring financial advisors who exemplify fiduciary excellence.
Inclusion is earned through a rigorous review process, culminating in formal recognition and a place in our annual ledger.
(Recognition begins with responsibility.)
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By the
numbers
2,417
Advisors Reviewed
100
Recognized in 2025
68
Certificates Issued
50+
Participating Firms
May 31
Nomination Deadline
Testimonials
Over 68 advisors nationwide have already been recognized by Alluvial for their commitment to fiduciary excellence in 2025.
I’ve never been one to chase awards, but Alluvial wasn’t about attention — it was about alignment. Their recognition felt like someone quietly saying, ‘We see how you show up when no one’s watching.
A prospective client told me, 'I saw you’re listed on Alluvial — that mattered.' That was the moment I realized this wasn't just a symbol. It was a filter. It validated years of work in a single glance.
The Fiduciary's Standard
In a world of noise, Alluvial names names.
Not for their followers. But for their fidelity.
Alluvial was created to honor the quiet professionals — those who carry the weight of responsibility with care, consistency, and conviction.
Modeled after sovereign institutions, not social media, it exists to preserve the names of those who serve in the interest of others, not themselves.
To be recognized is not to be marketed.
It is to be measured, remembered, and trusted — in a way that transcends trend or platform.
This is the standard.
This is Alluvial.
How it Works
Step 1
Submit your application and select your recognition tier.
Step 2
Our team reviews your credentials within 48 hours.
Step 3
Upon approval, receive your listing, badge, and certificate.
Trust isn’t claimed — it’s conferred. Get recognized, get remembered, get referrals.
Pep Dekker, Founder of Alluvial & CFMP®
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The
Certificate
Recognition should be felt, seen, and remembered.
Each accepted advisor receives a physical certificate — printed on archival paper, signed and sealed — a formal declaration of earned trust.
For your wall. For your legacy.
Badge
The
A mark of credibility — embedded in your website, email signature, or proposals.
The Alluvial badge signals inclusion in the national register of fiduciary integrity.
Quiet authority. Visible trust.
The
Token
Reserved for those elevated to the Alluvial 100 — a tactile emblem of recognition.
The Alluvial token is a ceremonial memento for those who lead with principle and serve with distinction.
Not for purchase. Only by elevation.
Book
The
Each year, the names of the most trusted financial advisors in America are preserved in The Alluvial 100 — our annual printed ledger of distinction.
Bound in forest green, sealed in gold, and issued in limited number, this volume is not for display — it’s for the record.
Only those elevated earn inclusion.
